User:JoReid

Josephine Reid is currently an experience design researcher in HP Laboratories, Bristol. She has helped to design, lead and analyse a number of field trials to test the value of situated mediascapes and mobile and pervasive technologies. Mediascapes are a new medium that incorporate sensory and mobile technologies to deliver a context sensitive experience. One of the simplest forms of mediascape uses GPS as a location sensor to automatically trigger the playing of media on a handheld computer, based on movement. Jo has been instrumental in the design and production of a range of different forms of mediascape that have been deployed for evaluation. Analysis and insights from this and other experimental applications have led to the publication of an initial set of “Experience Design Guidelines for Creating Situated Mediascapes”.

Jo joined HP Labs in 1994 having worked in Research and Development at Texas Instruments on expert systems and prior to that for Rank Xerox on HCI prototyping and testing interface designs.